ANALYTICS BI
Supply Chains in the Age of Analytics
Purchase orders are no longer just responses to demand—they're outputs of optimization.
Vijay Chandra Atheli’s
Pragmatic Perspectives on Strategy, Analytics, and Salesforce
This journal reflects how I think about modern businesses, and how the intersection of business strategy and analytics shapes how companies operate, scale, and compete.
Rather than treating business strategy, data, analytics, and CRM as isolated disciplines, the writing here explores how their interaction drives real outcomes. Decisions leaders trust or question. Systems that scale or quietly erode. Insights that compound value over time, or introduce risk.
Grounded in real-world consulting across analytics, data platforms, and Salesforce-based CRM systems, the focus is practical, systems-level thinking that connects intent to execution and analysis to action.
Featured Articles
Latest Articles
CONSULTING INSIGHTS
AI-Era Delivery: The Terms Reshaping Modern Teams
Part 3 of 3. Exploring how AI introduces new vocabulary and new translation challenges across modern delivery teams.
CONSULTING INSIGHTS
From Blueprints to Sprints: Navigating Process and Execution
Part 2 of 3. Exploring how teams move from strategy into process models and sprint commitments, enocoutering misalign...
CONSULTING INSIGHTS
When Words Drift: Language and Misalignment in Enterprise Delivery
Part 1 of 3. How shared terms quietly change meaning across strategy, planning, and execution.
SALESFORCE
Event-Driven Salesforce: Reducing Coupling Without Losing Control
But how do you maintain visibility and governance when systems operate autonomously?
CONSULTING INSIGHTS
The Decision That Happens Before Strategy
What separates organizations that execute well from those that stay busy: choosing metrics before choosing solutions.
SALESFORCE
Performance Debt in Salesforce
An enterprise risk no one owns, where small experience delays quietly compound into systemic cost.
SALESFORCE
Designing Trust in Salesforce Data
When data quality isn’t designed into the architecture, Salesforce data rarely breaks dramatically—it erodes quietly.
ANALYTICS BI
Supply Chains in the Age of Analytics
Purchase orders are no longer just responses to demand—they're outputs of optimization.
DATA STRATEGY
Your MDM Style Reveals Your Business Strategy
Every MDM style tells a story about how your organization defines truth.
ANALYTICS BI
When Dashboards Started Running Universities
Behind academic facades, dashboards now guide admissions, retention, and resource allocation.
CONSULTING INSIGHTS
Welcome to My Journal
Why I'm starting this journal and what you can expect to find here.